Welcome to Real411:
Keeping It Real in Digital Media


Real411: Safeguarding Democracy in the Digital Age, One Election at a Time

National Elections 2024
In an era dominated by the constant buzz of social media, where bots, likes, and shares shape our perceptions, discerning the truth from fiction can be a daunting task. What may seem like a straightforward fact often conceals a web of propaganda, meticulously designed to influence elections and manipulate public opinion. This insidious threat is what we call DIGITAL DISINFORMATION.
Digital disinformation encompasses false, inaccurate, or misleading information strategically crafted and presented to sow discord and cause public harm to society.
Welcome to PAdRe Ad Compare
This tool is designed to look at an image you submit on WhatsApp, and compare it to legitimate political adverts in our database.
We can help combat disinformation related to Elections by spotting and reporting ads that have been manipulated.
By working together and getting friends and family to submit suspected manipulated political party advert images to PAdRe Ad Compare, you can help keep the 2024 General Elections free, fair and credible.

As we navigate the ever-evolving landscape of digital media and gear up for the 2024 South African General Elections, it is crucial to recognise the dangers that disinformation poses to the very core of our democratic process. Disinformation can polarise communities, mislead voters, and erode trust in our electoral institutions. The explosion of AI means that it is easier to create and spread disinformation.

Real411 was created with a singular purpose: to empower every citizen with the means to combat digital disinformation, and our commitment remains asoffici steadfast as ever as we prepare for the pivotal 2024 South African General Elections. When you report an instance of digital disinformation to Real411, you are not just raising awareness; you are also initiating action and safeguarding the integrity of the upcoming 2024 elections.

Real411 is the official platform for reporting mis and disinformation in the lead up to the 2024 General elections. All elections complaints are shared with the Electoral Commission's Directorate for Electoral Offences (IEC). Real411 submits its independent outcomes to the IEC. The IEC, with its integrity and impartiality, will carefully assess each case related to elections, ensuring that appropriate measures can be taken.

At Real411, our mission is clear and unwavering:

We are dedicated to upholding the very essence of democracy and the principles of fair and just elections. We are committed to preserving the integrity of our electoral process.
Disinformation Destroys Democracy Banner
Report Disinformation
Combatting digital harm process

We implore you to consider the following tips and guidelines as digital citizens:

Tip 01
Think before sharing
Tip 02
Question Sources
Tip 03
Cross-check information
Tip 04
Identify Manipulative Tactics
Tip 05
See something do something: Report online harms
Tip 06
Promote media literacy
Tip 07
Have an interest in combatting online harms? Why not volunteer?

Stay tuned for the latest updates, resources, and ways you can be a part
of our mission to combat digital disinformation.